Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…
A year ago, I was firmly anti-Google. Not in the sense that I disliked Google — I just felt that Google did not provide the best tools in the business to analyze and make decisions on their own advertising placements. When asked if an advertiser should consider a 3rd party technology to help..
Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land’s SMX West in San Jose, March 11-13. You’ll hear firsthand…