The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent
When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google. Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it
The thunder clap of Google’s Matt Cutts’s Twitter post could be heard across the web this week with the announcement of the search engine’s latest update, Panda 4.0. Of course the type of Panda I’m talking about isn’t a cute bear from China. It’s the name of an algorithm used by Google to filter out low quality content from search results