Ever notice how you have to go back and make changes to your website each time Google makes […] Author information Melih Oztalay CEO at Local Listing Services Melih (“may-lee”) Oztalay is a veteran of the Internet with over 20 years experience and expertise.
It isn’t difficult to look back at recent algorithm updates from Google and evaluate how each one has altered the role of an SEO. In the simplest sense, Panda forced us to become better writers and researchers
With all the Google algorithm updates recently, it’s easy to feel like it’s only a matter of time before Google finds your site and annihilates it. However, you don’t have to live in fear. By learning how SEO works, you can keep your site functioning way into the next generation of algorithms.
Recently, a certain search engine’s algorithm updates have not been so nice to most of the web.
Google’s key, game-winning insight, the one that ultimately led to its dominance in Web search, was that links were really votes, that some votes deserved more influence than others, and that you could actually map the relationship between these links/votes by creating something called a…