It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout will look
So I’ve been working my backside off trying to implement Google’s Accelerated Pages , with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it all really worth it?