Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report.
Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $13.97 billion for the quarter, beating expectations.
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline.