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IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2

Published on 2013/06/27 By admin

Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report.

Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY

Published on 2013/04/18 By admin

Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year.  Revenue rose  31% year-over-year  to $13.97  billion for the quarter, beating expectations.

Google Earnings Show Halt Of CPC Decline, At Least Temporarily

Published on 2013/01/22 By admin

One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline.