Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key. The post Technical SEO in the age of semantic search and Google appeared first on Search Engine Land
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google . These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from WebPromo , which also featured Rand Fishkin from Moz; Ammon Johns, the Managing Director at Ammon Johns & Co.; Eric Enge, CEO at Stone Temple Consulting; and the whole thing was hosted by WebPromo’s Anton Shulke. We’ve partnered with Anton to bring you a transcript of the entire one-hour long Q&A
Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A simple definition of semantic search We often talk of semantic search as if it’s something new
Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies.
Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.
I recently wrote about how to statistically model any given set of search results, which I hope gives marketing professionals a glimpse into how rapidly the SEO industry is currently changing in 2015. In that article, I had mentioned that the search engine model should be able to “self-calibrate”, or take its algorithms and weightings of those algorithms, and correlate the modeled data against real-world data from public search engines, to find a precise search engine modeling of any environment. But taking thousands of parameters and trying to find the best combination of those that can curve fit search engine […] The post Using Artificial Intelligence to Solve #SEO by @scott_stouffer appeared first on Search Engine Journal
Things have certainly changed since Google took away keyword referral data, but columnist Stephan Spencer argues that these changes were for the better.
Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States.