Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. There are several major changes within […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency
Click to open full infographic – Wordstream Today Google has retired Google Reader joining a long list of other Google products that have been discontinued. See a full list by clicking the Wordstream infographic to the right
Google is working toward the complete phase out of the Adwords Keyword Tool and phasing in the new AdWords Keyword Planner.
Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools
Have you ever wondered how search engine results change from country to country? If your company is multinational, it is important for you to know how your site ranks for relevant keyword terms in different countries.