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It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from Europe, new mobile shopping formats, and Google testing store inventory searches in GMB
The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way.
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts for their advice on setting up and optimising GMB listings..
Google has just updated how it determines your business’s local ranking. Another week, another step towards Google becoming a damn sight more transparent than we’re used to. If it wasn’t enough that Google revealed its top three ranking signals for organic search last Friday, this Friday it revealed a new ranking signal for local search… Prominence
Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are minor changes, but every now and then Google shakes things up significantly – think Google Panda and Google Penguin.
Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign
Local SEO is a tough beast to tame, so it wasn’t surprising that the room was packed for the Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers session that kicked off SMX Advanced 2014. Moderator Matt McGee, editor in chief of Search Engine Land, decided to make the…