Change might not always be fun, but sometimes it is necessary to get ahead in the game of Google.
“Link building is dead” is a phrase I’ve heard from a number of marketing consultants over the past few years. It wasn’t too long ago, following the emergence of social media, and then Google+, that I heard many social media experts predicting that the importance of links would die off eminently.
On Friday, October 4, 2013, Google released the fifth edition of its Penguin update. If this latest version of Google’s web spam hunting algorithm has you concerned, you’re not alone. What is Google Penguin
Google’s next generation Penguin update is now live and webmasters and SEOs are carefully assessing how this update has impacted their web sites. Google is assessing things as well, how this has impacted the search results, search quality and searcher satisfaction.
The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam
Panda, Penguin and other Google updates are part of search marketing. The frequency of updates has continued to garner attention over the last 6 months
24 Hours in the Google Economy This recent infographic from WordStream takes a deep dive into just how much revenue is generated on Google in 24 hours. The infographic covers the following industries: Finance Travel Shopping Jobs & Education Internet & Telecom Computers & Electronics Business & Industrial Home & Garden Autos & Vehicles Beauty & Fitness Confirmed: Google Moving Search Options Above Results The time for testing has passed.
Top 250 Internet Retailers Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence.
Link Building for Business Blogs Doesn't Need to Be Risky As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are simply software tools and what you get out of them is in proportion to how well you know how to use them.