Tag Archive

Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

Published on 2014/07/08 By admin

Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping..

New PLA Test Spotted: Google Ranking Products By Reviews And Ratings

Published on 2014/05/09 By admin

The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a  numerical rankings system that appears to be factoring in the quality and quantity of each..

Google Tests Showing Product Ads In Knowledge Graph Carousel Area

Published on 2014/04/17 By admin

About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on the Moz Google+ page an image of him seeing…