It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues.
As we are approaching the end of the year, I thought it would be worth reviewing 2013 from the perspective of a UK based SEO with a diverse range of multinational clients and what opportunities lie ahead for all things SEO. Please visit Search Engine Land for the full article
Despite their growing importance as a marketing channel for retailers, Google’s Product Listing Ads (PLAs) are fairly opaque compared to traditional paid search ads. Key metrics such as average position and impression share are not available via Google’s interface, and thus there is… Please visit Search Engine Land for the full article.
The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers. This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right…
There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum…
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase..
Findings from a new study show the visibilty of Google Shopping in Google’s “Universal Search” results dropped significantly after the search engine implemented a new paid inclusion model. Video content also dropped but still remained by far the most dominant source mixed with web…
Don’t want your content to be included in many of Google’s vertical search services, such as Google Shopping or Google+ Local? Google’s got a new tool for that, a result of its agreement earlier this year with the US Federal Trade Commission over anti-trust charges.
Google Commerce has released Google Shopper 3.2, an updated version of its app that includes category-specific refinements for improved search results.