Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
Columnist Eric Enge breaks down the “AMA With Google Search” session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google.
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The post Has machine learning created a new model for SEO ranking
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices.
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices.
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. The post How Google uses machine learning in their search algorithms appeared first on Search Engine Land. Please visit Search Engine Land for the full article
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. The post The four pillars of the future of SEO appeared first on Search Engine Land.
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning.
Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.