How responsive design, reviews & ratings, social engagement, HTTPS, and intelligent use of images can push up your search rankings on Google SERPs. The post 5 Subtle Changes That Directly Impact Your Search Rankings by @searchrook appeared first on Search Engine Journal .
In his Searchlove presentation in 2011, Mat Clayton suggested the SEO industry was barking up the wrong tree, or more metaphorically, climbing the wrong mountain in their continued efforts to build “natural-looking” links. The truth, Mat implied, is that Google is more interested in ranking content with high engagement and interaction metrics
In his Searchlove presentation in 2011, Mat Clayton suggested the SEO industry was barking up the wrong tree, or more metaphorically, climbing the wrong mountain in their continued efforts to build “natural-looking” links.
At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a…