The future of search at Google includes fascinating changes that will deeply affect the course of B2B marketing. Google’s search and other services jointly hold vast influence over what people see and do online, a powerful position that isn’t likely to significantly change anytime soon. Like ocean waves, search always changes at Google, and whether it’s through tiny incremental shifts or explosive changes of course, the future this tech giant is enthusiastically creating is one savvy B2B marketers can’t afford to ignore
Real time statistics of Google searches and its growth.
Cast your mind back to November 2011, only a few months after the launch of Google+. That’s when Google made one of its biggest Google+ification moves. It demoted a long-standing search feature involving the plus symbol so that searchers could instead more easily reach new “Google+..
Google announced you can now filter your restaurant searches by price, ratings, cuisine, and if it’s open right now. All you need to do is go to Google on your desktop or mobile device and search for [show me some restaurants in downtown Austin] or related searches, and Google will give you the… Please visit Search Engine Land for the full article
Have you noticed a dip in traffic from search lately? While it could be the fault of assorted penalties, Pandas, Penguins, and Hummingbirds, but it could also be that Google just doesn’t need to send traffic to your website to provide certain pieces of information anymore
At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and pages gain authority for ranking…
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird and Social signals.
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of…
Google is working hard to improve search, and it’s doing such a great job that the general public doesn’t seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to… Please visit Search Engine Land for the full article.
We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year.