Tag Archive

Google Search Console rolling out new Merchant Center integrated reports

Published on 2023/09/11 By admin

Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases in clicks and rankings of your products in Google Search. These reports are rolling out gradually over the next few weeks, Google announced .

Margin-based tracking: 3 advanced strategies for Google Shopping profitability

Published on 2023/08/03 By admin

Are your Google Shopping campaigns profitable?

Google Performance Max now lets you create product collections

Published on 2023/07/24 By admin

A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings. Collections allow you to associate products with your creative assets – images, videos and text. Why we care

Buy on Google program to shut down Sept. 26

Published on 2023/06/29 By admin

Buy on Google for Search and Shopping will shut down Sept.

Google trials automatically created assets for Performance Max

Published on 2023/06/14 By admin

Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month.

Google trials new CTA that takes customers directly to your website

Published on 2023/06/13 By admin

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout

Google investigating Merchant Center ad disapprovals

Published on 2023/04/17 By admin

Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads. What’s going on. The glitch was first noticed and posted to Twitter by @ruthiebos .

3 new Google Discovery ads features

Published on 2023/03/23 By admin

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level reporting and data-driven attribution Measure incremental impact through Conversion Lift experiments New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as carousels, square, and portrait, to create more compelling and impactful ads.

Product results in Google’s performance report may see an increase in impressions and clicks

Published on 2023/01/19 By admin

Google Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type.

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Published on 2022/12/26 By admin

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for