No longer than one year ago, on June 11th 2013, Google, launched a new algorithm whose main purpose was to clean some very “shady” niches, such as “payday loans” or “buy Viagra”.
When Google’s algorithm changes, it creates huge waves in the search community.
This week, Google announced that Google Panda 4.0 and a second iteration of its Payday Loan update have both been rolled out. We reached out to some notable SEOs and posed the following: Google updates are always big news in the SEO industry because people worry that their sites (or their clients’ sites) will be affected. With Panda 4.0 affecting ~7.5% of English search queries and the Payday Loan update affecting 0.2% of English searches, what are some more permanent strategies SEOs can begin to implement to not only use these updates to their benefit, but to not be ‘scared’ of future […] The post What The Experts Have to Say: Google Panda 4.0 and Payday Loan 2.0 Updates by @wonderwall7 appeared first on Search Engine Journal .
It isn’t difficult to look back at recent algorithm updates from Google and evaluate how each one has altered the role of an SEO. In the simplest sense, Panda forced us to become better writers and researchers
Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing. In short, many SEOs and webmasters were complaining that their rankings in the Google search results have declined drastically…
There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts.
The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam
Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search. I’ve asked Google if there was, indeed, an update, and Google would not…
In the last few Google updates, there have been some significant changes to how the search results are displayed. The media machine has covered these events extensively as these updates have unfolded.