Google has completed the rollout of the December 2024 spam update after a seven-day rollout cycle. This update started on December 19, 2024 and 12 pm ET, and was completed on December 26, 2024. This was a broad spam update, not a link spam update and was a pretty big and widespread update.
The Google December 2024 spam update seems to have burned through the Christmas holiday, with high volatility on Christmas eve and day.
On Thursday, December 19th at 12 pm ET, Google began its release of the Google December 2024 spam update. It seems like that update kicked into gear the day or so after it was released, but honestly, it is hard to tell if the damage is from the spam update or the tail end of the completed Google December 2024 core update.
Google has released the December 2024 spam update one day after the December 2024 core update was completed and just days before the big year-end holiday break. This release likely surprised most of us, but at this point, I guess nothing should surprise us.
The Google December 2024 core update quickly and brutally finished rolling out yesterday at around 2:00 PM ET. It took just over 6 days to roll out, starting on December 12, 2024 at 10:45 am and finishing on December 18, 2024 at 2:00 pm. This update finished fast, but it seems quick and mighty (or fast and furious).
As you know, the December 2024 core update was announced on December 12, 2024 at around 10:46 am ET and Google said it would take about two weeks to complete.
Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about two weeks to roll out and seems to be a normal core update that is updating one of the core systems that may have not been updated in the November release.
Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will be having more core updates, more often.
The Google November 2024 core update finished on December 5th, but we have continued to see search ranking volatility after the update was finished. That ranking volatility seemed to spike more over the weekend. Did you notice any big ranking movement over the weekend?
The Google November 2024 core update finally finished rolling out yesterday at around 1:30 PM ET. It took over 23.5 days to roll out, starting on November 11, 2024 at 3:30 pm and finishing on December 5, 2024 at 1:30 pm.