Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building?
If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi ( @juntajoe ) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size. However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition.
How many times have you heard people ( including me ) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing. But how many of those pundits and the practitioners that read them stop to consider, What IS great content?