For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the somewhat-questionable decision to remain here in the land of 10,000 lakes. This is what April “spring time” looks like here in Minneapolis.
The more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts. Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience. So how can a company increase the number of readers of its blog content?