The post 10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi appeared first on B2B Marketing Blog – TopRank® .
Guest post by Mark Schaefer in celebration of his new book, Know n. For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today?
It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs.
I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,… Please visit Search Engine Land for the full article
When Joe Pulizzi first contacted me to talk about his first book, Get Content, Get Customers, the conversation and ensuing connection over the following years proved to be a positive and productive influence on my approach to digital marketing. Even if this blog wasn’t named the #1 content marketing blog three times by Junta42, our involvement with events like Content Marketing World as a speaker, media sponsor and creator of the Speaker EBooks ( Content Marketing Secrets and Content Marketing Rocks! ) would still have manifested in one way or another. Joe has been an incredible influence on many and has made a significant impact on the quality of marketing found within many major brands.
Confronted with the need to enter the social media space, companies are challenged with forecasting and allocating resources.
As you know, we rarely run guest posts but today I’d like to welcome best selling author Jay Baer to TopRank’s Online Marketing Blog. Jay’s new book, Youtility , is lighting the bookseller charts on fire and has offered an excerpt for your reading pleasure. After meeting Jay about 5 years ago at SXSWi, it’s been a pleasure to see his rise as a digital marketing powerhouse keynote speaker, consultant and all around great guy. Jay is a veteran agency owner going back to the very early days of the internet and an entrepreneur.
About today’s guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use of social technologies to communicate and collaborate publicly.
Whether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list.