We’ve been saying for years that B2B marketing should be emotional, exciting, entertaining and engaging — in short, creative. Great marketing not only wins those industry awards, it gets better results.
Are you making any of these five all-too-common yet often monstrous B2B marketing moves that will come back to haunt you? As we once again greet the season of ghosts and all things haunted, it’s the perfect time to open that creaky cobwebbed door where B2B marketing horrors and nightmares await. There’s no need to be afraid, however, as we’ve got the digital garlic you need to ward off even the most ghoulish of B2B baddies and their marketing missteps and mistakes
What are your most daunting and horrifying marketing fears? Have you confronted them, or are they still lurking in the dark corners of your marketing mind?
Admit it. On Halloween night, the fierce competitor within you sprinted from home to home to claim as much sugary bounty as your pillowcase could carry. But the loyalist and purist in you was on the hunt for a specific candy treat.
Do you need something to cheer you up? You got it: I should explain this costume a little bit
Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey).
Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday.
I went a little overboard for Halloween last year . And as you can tell from my the Halloween category on my blog , sometimes I get a little too excited about Halloween. So this year I decided to go quick, easy, and lo-fi as a USB drive: To make a thumb drive/USB key, I just took a cardboard box, spray painted it black, and glued on some gold-colored paper.
With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way, I thought this infographic on e-commerce spending surrounding Halloween was really interesting.
To celebrate Halloween, Bing has turned its homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween released in 1978, The Shining, Alfred Hitchcock’s Psycho, Friday the 13th film… Please visit Search Engine Land for the full article.