Well, hello there. I’m so glad you’ve stopped by the TopRank Marketing blog today
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it.
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do
Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want
Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your article is what they want to read