Whether you’ve been in the digital and content marketing game for just a few years, or since before the expression “content marketing” was popular, the tools exist for bright minds to create a brand and communicate their thought leadership. Powered with experience, great ideas and a passion for knowledge attainment and sharing, people like Heidi Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen ‘s content marketing experience ranges from being a long time direct marketer for companies like The Economist, a columnist at ClickZ for many years, and past adjunct professor in the Masters in Integrated Marketing program at NYU. Based in New York City, Heidi publishes a very popular blog on all things marketing: Actionable Marketing Guide
How many millions or even billions have been poured into creating content over the past 5 years?
[ Note from Lee: Our Wednesday Guest Post Series from digital marketing experts has been very well received and today’s post from my friend Heidi Cohen will not disappoint.