Valentine’s Day ended a few weeks ago; St. Patrick’s Day is coming – do they influence you business
It seems like we were just planning our Thanksgiving and Christmas campaigns and – no time to catch your breath – here comes Valentine’s Day. It’s tough to be a marketer, isn’t it? But as in most online marketing aspects, planning and consistency is the key! What do Valentine’s Day and email marketing have in common?
With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search.
For many online advertisers, the Christmas period can be a very confusing time. What was previously a relatively steady & consistently performing campaign throughout the first 10-11 months of the year can very quickly turn into something that is costing you huge amounts of money in a short period of time
While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.