According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website. The post How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.