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4 Surprising SEM Stats Every E-Commerce Marketer Should Know

Published on 2014/03/07 By admin

Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012

4 Surprising SEM Stats Every E-Commerce Marketer Should Know

Published on 2014/03/07 By admin

Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012

Black Friday – A Cautionary Tale From An Online Retailer

Published on 2013/11/29 By admin

Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday