The air is crisp and the leaves are falling which means that the holidays are just around the corner. And for many online retailers, the holiday season is the busiest (and most stressful) time of year. Proper planning can be the difference between a poor or pleasant experience for your customers, gift recipients and staff.
Image Source: christmasstockimages.com Where would your business be without PPC? If it weren’t for a pay-for-click, how else could you get advertisers to pay a fee each time one of your ads is clicked
Image Source: Kenny Louie/Flickr SEOs are a unique breed. The wheels are always turning – trying to come up with the best way to optimize things most of us take for granted. Unlike most of us, every SEO is essentially working around the clock
Image Source: christmasstockimages.com Gone are the days when a company’s social media campaign were left to a lone marketer or PR person. Because social media has become such a juggernaut, more and more companies have been hiring social media professionals
Image Source: stuartpilbrow/Flickr If you haven’t gotten a refill on your Prozac or Xanax prescription and aren’t enjoying alcoholic beverages more than usual, congratulations.
With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search.