Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy. I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin . The author of that article doesn’t seem to value technical SEO so much. He says that “ Technical SEO is easy, breezy, beautiful, but it’s no game-changer .” For me, this falls a long way from explaining what technical SEO actually is, and how important it is for your website.