Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same topic is that you can end up with multiple pages which have similar keywords which compete against each other in Google for the same search terms
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can.
Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy. It helps to ensure that, when you are creating content around a topic regularly, that you can rank consistently for the relevant keywords. I’m going to use examples from Mail Online which, by some accounts, is the most visited English-language newspaper site on the web.