In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries , but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1) Non-neutral search engine technology Years ago studies focused exclusively on search software. Soon people realised that the user interface is of equal importance to any algorithm, as this is the view we get of the system and our successful use of it