The art of building links to increase search rankings has been a big topic in the SEO community for a long time. This always seems to be the topic of discussion at the Search Engine Optimization meetings I attend each month. Everyone seems to be looking for the latest and greatest ways to increase…
I have attended many conferences in the last ten years, including Search Marketing Expo, Search Engine Strategies, and Internet retail events. Generally speaking, I’ve been pretty impressed with all of them.
Before I begin, I do want to say I respect a lot of people who do outsource aspects of their business to other companies, and there are some great companies that will do a great job. I’m writing from my personal experience, and what has worked for my business. I am a big advocate of bringing Please visit Search Engine Land for the full article.
Working on the agency side of search for many years has taught me some valuable lessons.
We have a lot to learn in the upcoming Clash of the Titans cage match: Google vs. Facebook. The nastiness has already started with Facebook blocking the chrome extension to download FB friends and numerous petty PR quips
In early May, Google released version 9 of AdWords Editor, with some fantastic new changes for in-house search marketers engaged in hands-on management of campaigns (and one annoying alteration). Today, I’ll show you how to get the most out of these new features! Manage Negatives More… Please visit Search Engine Land for the full article
Caution: This starts as a mean spirited post, but there is some humility forthcoming, please persevere through the rant. The following is a rough recollection of a conversation I had with a PR professional recently about BusinessWire’s press release services that come chock-a-block full of SEO… Please visit Search Engine Land for the full article.
In last month’s column, I made the case for going in-house and shared my experience of switching from a successful consulting and lead gen career to joining the ranks of Silicon Valley’s startup scene. That article talks about some of the things to consider before accepting a job and what to expect… Please visit Search Engine Land for the full article.
I’ve spent the past 5 years in-house and over that period, I’ve never hired an SEO agency; however, I’ve been pitched more times than I can count. Additionally, I’ve been exposed to hundreds of SEO agencies through my work with doctors and lawyers. During that experience, I’ve seen the spectrum of… Please visit Search Engine Land for the full article.
Last month I wrote Ranking Reports Rant, a diatribe against using ranking reports to evaluate SEO success. The reasons are many and include personalization of results, taking your eye of the long tail, increased clutter and testing on SERP pages, and the danger of having agency compensation tied to… Please visit Search Engine Land for the full article