Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience, irrespective of their background or abilities, so that they don’t feel excluded or uninterested in your brand .
The post 3 Key Themes from #MPB2B Forum — Day #2 appeared first on B2B Marketing Blog – TopRank® .
[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within this B2B content marketing community is intoxicating and to quote Jacco van der Kooij’s closing keynote, “What you have in this room – this is a community.