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Influence is its own form of a modern digital currency.
Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges
How important is influence with online marketing ? Most professionals would say influence is pretty important, especially when it comes to social media
Photo Credit: Flickr gjkooijman Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years. Love her, like her or hate her, you know who she is and you’ve probably heard more than one of her songs.