Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.
What is B2B influencer marketing? I get asked this question quite often.
What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup. Let’s begin with the distinction between B2B and B2C influencer marketing .
In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services. Unlike B2C influencer marketing, B2B agencies and brands often cannot offer products in exchange for their work — not because of any rules, but because their offerings are simply not meant for individual consumers. Can you imagine asking someone to write a blog post in exchange for … cloud storage
“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “ How do we go about it
Working with influencers is a hot topic for marketers everywhere .
Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts? Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot.
Would you pay Justin Bieber to create a video about your company’s SaaS offering? How about contracting Kim Kardashian to produce an Instagram Reel summarizing the highlights of your latest whitepaper
Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries. The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program. Let’s take a look at some of the highlights from our research and that of others in the industry. Influencer marketing is taking root While influencer marketing isn’t new, its prevalence among B2B marketers certainly is
You’ve probably heard about B2B influencer marketing.