What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals in nearly all sectors. “AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested .
What do you love about B2B marketing?
What are some of the new frontiers that B2B marketers should be focusing on in 2023? We asked some of the top B2B marketers speaking at B2B Ignite USA 2023 to share a new frontier that B2B marketers should be focusing on this year. In the following infographic, we share what they had to say, featuring 19+ key insights to help B2B marketers elevate their efforts in 2023 and beyond.
What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023?
What are some of the key B2B influencer marketing insights that B2B marketers can use to create more authentic, trusted and meaningful experiences as we forge ahead to 2023? In the following infographic, we share 20 valuable insights and statistics taken from our all-new 2022 B2B Influencer Marketing Report , which our CEO and co-founder Lee Odden recently launched here on the TopRank Marketing blog. Let’s jump right in with an array of helpful and sometimes-surprising B2B influencer marketing insights.
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there
Almost 68% of online shopping carts are abandoned on e-commerce sites, on average. The post How Many Shopping Carts Are Abandoned on E-Commerce Sites? [INFOGRAPHIC] by @wonderwall7 appeared first on Search Engine Journal
Visual content performs better because the average consumer absorbs more of what they see than what they read.
As many e-commerce, local, and even enterprise companies know, online reviews can make or break a business. The infographic below describes some of the trends in online reviews, including: In the US, Amazon is the leading review site. 42% of all its customers have left at least one review
Every year, Google pushes out major and minor updates to its algorithm in its attempt to weed out spam in various forms from content, links, and ads. Google’s ongoing fight against spammy links that impact the quality of search results has seen plenty of websites lose their traffic and rankings. For the last few years, E2M has released an annual infographic that recaps the major updates released by Google over the course of the year