In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO… Please visit Search Engine Land for the full article.
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…
Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner. This begins with careful analysis of the ground realities, and then moves on to technical nuances, as we will soon see
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals.
Is your website’s URL structure based on the perceived logic of your boss’ teenage son?
It’s now well understood that maximising your conversion rate is critical to compete in the most competitive markets, but what’s often missed is how extending your conversion optimisation to the Search Engine Result Pages (SERPs) can influence your site conversion and increase the total available…
Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with sinking conversion rates.
Have you ever heard the phrase search engine optimization (SEO) architecture? At first glance, it might seem like a good idea…but maybe not
One of the most confusing skills to teach someone who practices organic search engine optimization is called “information architecture” (aka “IA”).