Imitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up.
So Google rolls out Instant Search and there are screams and cries that SEO is Dead, but hello did anybody think about the impact on commercial side of search? The sponsored results or Google AdWords? Being that paid results are taking up more and more of the space on Google’s results page, you need to start to think about how this might be changing people’s search behaviours, traffic patterns and potentially opening up new opportunities for your business via AdWords.