How can B2B marketers make the best use of marketing budgets in the face of economic challenges? When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important strategies in the playbook, with their combined one-two punch acting as the kind of force multiplier that B2B brands are increasingly seeking. SEO is the fundamental fine-tuning process that helps websites ensure that their relevant content is findable by search engines, and can help a brand’s information rank higher in the search engine results pages (SERPs), while PPC is the longstanding advertising method where companies pay for each click their ads receive
How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come? Jon Miller , chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices
Liking where you work is not an optional luxury. At least it sure shouldn’t be
Who was the first person to set foot on the moon? Of course the answer is Neil Armstrong — who else
Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. Salesforce recently reported that 86% of senior-level marketers say that creating a cohesive customer journey is absolutely critical. However, knowing where to start can be a daunting endeavour
Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing.
When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that?
“I fight authority and authority always wins” So says the song by John Mellencamp. In the digital marketing world, why fight authority when you can become authoritative yourself?
How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers
Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it.