What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing.
Pop quiz, B2B marketers: When it comes to creating content that effectively reaches, informs, engages, and inspires buyers and buying committees, you should… Embrace the “boring-to-boring” status quo. (Buyers and committees want the facts, not a spectacle!) Push tradition aside and dip your marketing toes into interactive content waters. (Who says B2B content has to be boring?) (Psst
Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much?
Informative. Engaging. Entertaining.
The post Break Free of Boring B2B with Interactive Influencer Content appeared first on Online Marketing Blog – TopRank® .
Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers
Welcome to the second piece in our new multi-part “Collective Wisdom” series of content marketing strategy articles, where you’ll learn proven methods taking you from the beginning of the content planning cycle to its final post-publication conclusion, and featuring insight from some of the world’s most respected and successful digital marketers.
Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in?
Your audience is reading your content on a device that is capable of wonders.