Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful interactive social media content marketing element. As we first reported in our B2B marketing news, our client LinkedIn recently launched the return of its highly-anticipated poll feature, offering marketers a new platform besides Twitter, Facebook, and Instagram for gathering community sentiment using polls — one that may be the best fit for many B2B brands
What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing.
Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences . Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message
Augmented reality and artificial intelligence aren’t just for B2C marketers anymore, and as we move into 2020 we’re likely to see a new decade of B2B that keeps moving farther away from “Boring-To-Boring” and towards more to B2C-like experiences. AR and AI are a key part of what consumers increasingly expect to find in those experiences.
Pop quiz, B2B marketers: When it comes to creating content that effectively reaches, informs, engages, and inspires buyers and buying committees, you should… Embrace the “boring-to-boring” status quo. (Buyers and committees want the facts, not a spectacle!) Push tradition aside and dip your marketing toes into interactive content waters. (Who says B2B content has to be boring?) (Psst
The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations
The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how
Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much?
Informative. Engaging. Entertaining.
Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers