The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week . Interest in the referendum was massive in June, and spiked on June 24th, the day after the referendum
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO. In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO.
For a good percentage of you, your website is probably your single-most important business asset. It’s where you drive traffic, sales, brand visibility (online and offline), and generate ROI. It’s also probably where you invest the majority of your time and capital – in terms of design, build, maintenance, and marketing
Summer in the UK means festivals, and there are plenty to choose from again this year.
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same topic is that you can end up with multiple pages which have similar keywords which compete against each other in Google for the same search terms
With the referendum on Britain’s membership of the EU coming up this week, there’s obviously been a lot of debate online. It has also become a major online gambling event, with the value of bets set to exceed the previous biggest political event, the 2012 US election, according to a recent press release from online betting exchange Betfair. In fact, it has now exceeded that mark, with more than £43 million in bets matched on the exchange
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has taken a hit. As covered by Juan Gonzalez on the Sistrix site , there’s a sharp decline in visibility towards the end of May: The stats show a loss of visibility on various Google sites: Google US (-40%) UK (-33%) Germany (-42%) Italy (-61%) France (-53%) the Netherlands (-31%) Spain (-45%) and more… The major loss in visibility is for Softonics’s biggest directory, /s/ , which accounts for 40% of the entire domains visibility. The full list is here , but suffice to say it contains many of the site’s most popular downloadable assets.
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get richer”, to explain why sites that live at the top of Google are likely to stay there. One of the reasons is the ease of findability.
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on.