What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can.
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords keywords, a new site testing tool from Google, and a look at whether Google factors in anchor text in internal links. Google’s next mobile update will factor in page speed Mobile page speed isn’t currently used as a ranking factor by Google, but that will change with the next mobile friendly update . Google’s Gary Illyes confirmed this at a recent Search Marketing Summit in Sydney
Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy. It helps to ensure that, when you are creating content around a topic regularly, that you can rank consistently for the relevant keywords. I’m going to use examples from Mail Online which, by some accounts, is the most visited English-language newspaper site on the web.
It’s not the first thing you think of when you hear “link building.” It’s definitely not the sexiest aspect of link building. But, I’d argue it’s among the most important components of a solid link building strategy. That’s right, folks: today we’re going to chat about internal..