There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? The post Why going global is essential to your business appeared first on Search Engine Land.
Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China.
Baidu is listed at #22 which puts it ahead of many of the world’s most popular sites, including Imgur.com (24) Aol.com (25), and even Pinterest (29). The post International Search Engines Gaining in the US: SEO For Domestic Audiences by @5le appeared first on Search Engine Journal
The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but because your website only caters to one region of the world, you’re missing out on the opportunity. You need to figure out a way to get your content in front of all those eyeballs and in the language they’re speaking! What this means for your SEO strategy is a leap into advanced optimization practices
Here in the States we have popular search engine by the name of Google. In China, the dominant search engine is Baidu.
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Eli Schwartz of SurveyMonkey to discuss the opportunities marketers are missing out on with international SEO. In the video below Eli explains the importance of international SEO, and how you can easily optimize your content for international audiences to increase traffic and conversions: Here are some key takeaways from the video: There there is a massive opportunity to get traffic and conversions internationally — even if you don’t really have global products. You can do […] The post International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz by @murraynewlands appeared first on Search Engine Journal .
There are many words which are spelled the same but have different meanings based on language and location. A very simple example is the word “football”. In the US and Canada refers to a game played with a ball that is thrown in the air and carried towards a goal; while, in the UK and Australia it refers to a game that is played by kicking a ball into a goal (also known as ‘soccer’ to Americans).
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China
Big-name technology companies offer their software globally, in dozens of different markets. Naturally this means their online sales operation encompasses lots of different languages, with each having to be catered for with specific, localized website copy. This is usually housed in the form of a sub-directory (more about those later).
Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently discussed — vendor management. The issues surrounding vendor management are principally related to cost, quality and control