It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener as his business card. What a brilliant idea! Package your identity around something useful to trigger conversations.
“Nothing is impossible.
It sure is hot in Cleveland! On a humid morning in Cleveland, OH over 1,700 people gather in the beautiful Cleveland Convention Center to learn the secrets behind the best content marketing leaders in the industry.
As you know, we rarely run guest posts but today I’d like to welcome best selling author Jay Baer to TopRank’s Online Marketing Blog. Jay’s new book, Youtility , is lighting the bookseller charts on fire and has offered an excerpt for your reading pleasure. After meeting Jay about 5 years ago at SXSWi, it’s been a pleasure to see his rise as a digital marketing powerhouse keynote speaker, consultant and all around great guy. Jay is a veteran agency owner going back to the very early days of the internet and an entrepreneur.
Helping beats selling. If you sell someone, you can make a customer today.
Jay Baer Keynotes Wednesday Lunch Session at 2012 Marketo Summit There has long been a widely held (and incorrect) belief that social media is a B2C sandbox. ’Stay out B2B marketers, this social thing has nothing to do with you.’ Of course, there have been countless studies that have documented B2B marketers successes in driving results in social. With the notion that social is only for B2C debunked, in its place now are new myths.
Attributes of a Socially Optimized Business – Dachis Group Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business.
Attributes of a Socially Optimized Business – Dachis Group Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing and communications, there’s a rapidly growing trend with progressive companies that are also viewing social media internally
While at OMS and SES Accelerator this week, I bumped into (literally) my friend Jay Baer who has just published a new book with co-author Amber Naslund called The Now Revolution .
Content Marketing is a hot, hot topic right now as are social media, mobile and local. Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is. The recent kudos for TopRank’s Online Marketing blog in the areas of Content Marketing ( #1 on Junta42 list ) and Social Media Marketing ( #2 on Social Media Examiner list ), made me remember what a great network of smart, accomplished, “walk the talk” content marketers I get to connect with