As a search marketer, you probably wear many hats, juggling various roles from competitive analyst to campaign strategist and tactician to reporting to your boss or client and persuading them that your work is wonderful, profitable and deserving of more support and resources. During the SMX London… Please visit Search Engine Land for the full article.
One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs