How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do
Marketers and journalists have a long and not-always happy history. Still, their relationship must be developed in order to be successful at their work. The post 12 Ways Marketers Can Improve Relationships With Journalists by @jboitnott appeared first on Search Engine Journal
“Be the media” isn’t just a buzz phrase.
In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry.
The Google+ for Media: ATL Summit brought some big news today, as Google announced its launch of Google Media Tools, a website designed to help journalists find all the available Google tools they can use for research, organizing stories, and even getting found online.
This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will..
Over the course of my online marketing career, I’ve had the opportunity to participate on both sides of the online PR outreach process, pitching publications on behalf of clients as well as receiving them as a search and social industry journalist.