I am one of the last generations that will be able to remember what it’s like to not have technology in school.
This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil.
The Day 2 afternoon keynote address at Content Marketing World in Cleveland was given by Jonathan Lister , the Vice President of Sales Marketing Solutions for North America at LinkedIn, speaking on why their company is going “all-in” with content marketing. This is an incredible time for both LinkedIn and for TopRank Online Marketing , since TopRank provides content marketing services for LinkedIn Marketing Solutions .
As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty ( @scottmonty ) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns. In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer. Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned
Mikel Chertudi, Senior Director, Global Media & Demand Marketing at Adobe Systems, presented Tuesday morning’s opening keynote at SES Chicago. The goal of his presentation was to take a deep dive into: How the value of what marketers do is often viewed incorrectly Mistakes that many marketers are guilty of What questions marketers should ask themselves in order to invest marketing dollars appropriately Changing the Marketing Conversation Often times, as marketers we talk too tactically Many marketers today still refer to marketing dollars as “spend”, “budgets”, or “cost centers”
In a little over a week I’ll be giving the opening keynote at a social media conference in Auckland, New Zealand called Social Media Junction .