Understanding the potential risk and return on any investment is imperative for making a sound business decision. It doesn’t matter if the investment is monetary or that of time or resources. In recent years, marketers have begun investing more and more into digital marketing programs
In a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the next 12 months. Pouring more money into content doesn’t automatically result in success.
As the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well.
You know, once a great secret spreads, you get all kinds of “wannabe” corporate marketing types creating what they think is great content. And you know what