Has SEO really changed? Search engine algoholics might say “Yes!” Experienced practitioners might say, “Not really.” Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation. Please visit Search Engine Land for the full article
Why do SEO professionals believe that technical architecture is more important than information architecture (IA)? Please visit Search Engine Land for the full article.
SEO professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO should know, and how SEOs can in turn contribute their knowledge to a successful site architecture. *** Read the full post by clicking on the headline above ***