It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting point for a business to promote a new product, or a service, but it’s becoming more challenging nowadays to convince customers to trust you.
Content development knows no bounds! As you’re likely aware, every bit of your website or blog needs content development at one point or another. However, I find that many people get stuck when it comes to developing content for their business’s service and product pages. It’s easy to get creative when writing a blog or creating a guest blogging strategy, but product and service pages can scare people off.
What follows is a list of resources that can be applied specifically to landing page optimization, originally repurposed from ConversionXL and other great websites around the web. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion
Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates to those with best-of-the-best Quality Scores. In the course of seeking out examples of advertisers doing all the right things, we found many more who are getting it oh-so-wrong. From dynamic keyword insertion […] Author information Miranda Miller Writer and Marketer at Miranda-Miller.com A member of the Professional Writer’s Association of Canada , Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies
When it comes to links in social profiles, link building, and many other online marketing strategies, most people make one tragic mistake: they link only to their homepage.
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories? Facts or feelings? Data or discounts?
I am a landing page. My job is to greet you when you click on ads, email links and social media posts.
There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion.
Landing pages can be categorized into two buckets: high converting ones and the usual ones. Thanks to my background in A/B testing, I have had the privilege of observing many of our customers improve their landing pages by testing various elements. It’s true that testing all parts of a landing page..